Just came across this really insightful post at Business Insider. Really interesting read!

Know your real competitors

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A little boy went to a telephone booth which was at the cash counter of a store and dialed a number.

The store-owner observed and listened to the conversation:

Boy: “Lady, Can you give me the job of cutting your lawn?

Woman: (at the other end of the phone line) “I already
have someone to cut my lawn.”

Boy: “Lady, I will cut your lawn for half the price than the
person who cuts your lawn now.” Read the rest of this entry »