Microsoft has launched a new program, called Student Insiders, to enlist college students to blog about Microsoft products. In return, the Microsoft “Student Insider” will be able to attend Microsoft conferences, such as Microsoft’s developer conference, PDC, and others and then write about their experiences and the products. The student will get all expenses paid to attend conferences as well as receive free training on Microsoft products. Student Insiders are expected to cover 15 events or topics a year, with at least “500 engagements per event/topic.”

It appears that Microsoft will try to recruit students with “established blogs” to write about a wide variety of Microsoft products.

This program is different than Microsoft’s Student Partners program, which is a program student evangelists of Microsoft products.

Read the rest of this entry »